Ideas42 is a non-profit applying insights from human behavior—why people do what they do—to help improve lives, build better systems, and drive social change. Working globally with a range of partners, Ideas42 reinvent the practices of institutions, and create better products and policies that can be scaled for maximum impact. The organisation also teach others, ultimately striving to generate lasting impact and create a future where the universal application of behavioral science powers a world with optimal health, equitable wealth, and environments and systems that are sustainable and just for all.